Coaching is a powerful partnership.


The process creates a disciplined process of thinking, reflecting and strategizing.

What is most important now?

How to prioritize the present challenges and opportunities!

Every session the client selects 1, 2 or 3 topics to brainstorm around, to clarify and develop strategies for execution. Then comes the commitment to the best next step.

Most clients find the process creates positive results and reduces frustration.

The clients that receive the greatest benefit create goals that and are well defined and are within reach over the next year. Those goals are usually in 3 areas of life:

  • Specific Organizational Target - Revenue, Customer Acquisition or Margin are common BHAGs

  • A Specific Personal Leadership Development Target - Connecting to God, Improving Communication, Planning, Values, Vision Casting, Physical Fitness or Friendships are areas that many select.

  • Relationship Synchronicity - What relationship if improved or leveraged would have the greatest impact. Sometimes the client is part of the relationship but often the relationship is between 2 important people that he/she can impact.

Ideally clients declare ONE goal in each category creating clarity and growth in important and balanced areas of life.

Coaching is about maximizing potential.

I love coaching and being coached.

Today I have 2 coaches that work with me to help me improve as I serve others.

Client Testimonials


I find Marc Ottestad to be an incredibly resourceful, and thoughtful business coach. His patient listening skills provide space for an entrepreneur to share important central business challenges using words often difficult to find in the first iteration.

I never left a session without something applicable to pursue. It was either a book that fit a specific vacancy in my business strategy, or a professional resource that filled a role that was missing on my team. Marc’s sales background and his temperament for being methodical has been a necessary contrast to my natural leaning towards big vision and gaps in execution. He knows how to keep me honest and encouraged at the same time.

Sanford D. Coggins
Founder & CEO, VisionWise Capital
Orange County Multifamily Funds I, II & III